M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
5th Edition
ISBN: 9781259737688
Author: Grewal
Publisher: MCG
Question
Book Icon
Chapter 6.4, Problem 3CY
Summary Introduction

To determine: The difference between functional and psychological needs.

Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.

Blurred answer
Students have asked these similar questions
Can you distinguish among needs, wants, demand ?
Describe Which level in the hierarchy of needs may employees attain? Explain.
what is Need Theory?
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning