M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
5th Edition
ISBN: 9781259737688
Author: Grewal
Publisher: MCG
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Chapter 6.5, Problem 3CY
Summary Introduction

To list: Some tactics through which stores impact consumer’s decision processes.

Introduction: The consumer decision process starts with an unsatisfied need and the consumer would like to go from their real state to a wanted state.

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