M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
5th Edition
ISBN: 9781259737688
Author: Grewal
Publisher: MCG
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Question
Chapter 6.4, Problem 6CY
Summary Introduction
To determine: The way by which firms augment post-purchase satisfaction and lessen cognitive dissonance.
Introduction: Cognitive dissonance refers to a conflict that occurs from the contradiction between two beliefs and behavior. It generally occurs when a buyer addresses the suitability of a buy after his or her choice has been made.
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Chapter 6 Solutions
M:MARKETING 5TH ED. MCGRAW-HILL CONNEC
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Similar questions
- How can companies use post-purchase behavior to inform their marketing and product development strategies, such as identifying customer needs and preferences or improving the user experience?arrow_forwardHow can companies leverage customer reviews and testimonials to shape positive consumer attitudes?arrow_forwardHow can companies use this physiological information to help the purchasing process for consumers ?arrow_forward
- Why is it essential to retain customers, and how can we relate customer retention with relationship marketing?arrow_forwardHow can a company use marketing techniques to reduce post-purchase dissonance?arrow_forwardWhat three factors related to an organization’s products or services can lead to customer satisfaction or dissatisfaction?arrow_forward
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