MARKETING
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ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.19MML
Summary Introduction
To discuss: About the organization that hosts an award competition and discuss the features for choosing the winners and an award-winning packages.
Introduction:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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This is what I wrote for positioning Statement.
“For target customers that need to use dipping soy sauce, the Bien Cai dipping soy sauce is a product that will need in customers’ daily life when they cook. Unlike other competitors, the Bien Cai dipping soy sauce is focusing more and more on sustainable and vegan products. Moreover, it uses locally sourced ingredients.”
Write the Promise/Takeaway/Major Proposition/Key Benefit Claim for the creative brief based on the positioning statement you wrote in Section A Q1b.
Need help ASAP.
I want to know about Grab Company
-Product Strategy-
Brand name, packaging, and logo design:
-Major features and benefits:
-Differentiation/positioning strategy:
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1. Online sales are highest for:
a. B2B products
b. B2C products
c. B2B services
d. B2C services
Explain why other options are incorrect.
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