Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 7, Problem 7MA
Summary Introduction
To discuss: Organizational culture at Person X’s school or job and the way it helps to B2B seller to sell products to the organization.
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Individual task.
You are required to develop the second part of the industrial marketing plan for B2B Company
Company you need to analyse: Lely Industries N.V.
Based on the information you uncovered in your situation analysis:
1) Channel marketing tactics:
i. Discuss which tactics you would use across your marketing channel structure using relationship marketing tactics, digital tactics.
200 words required.
What are the key attributes of a B2B e-commerce website? What early technology are they descended from?
What are the benefits and drawbacks of creating a marketing plan, before starting a digital project? Why it is important.
Chapter 7 Solutions
Marketing Principles, SME 2011 Babson College
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Similar questions
- In what ways could a business use online marketing to attract customers to its online store?arrow_forwardChoose an engineering firm or any organization/company/agency of your choice with an existing marketing unit. Then, draw the organization chart of the firm showing the marketing unit and its relationship with other units.arrow_forwardCompare and contrast digital brands to traditional brands. In addition, using the chapter insights regarding this topic, discuss and describe four (4) marketing considerations that are highly responsible for the uniqueness of a digital brand. Why? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.arrow_forward
- When Salesforce.com launched as an Internet-based service, how did that innovation help sales reps to interact better with customers?arrow_forwardChoose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.arrow_forwardSATISFY ALL THE INFORMATION NEEDED! Please fully watch the video below and expound more about the benefits of digital marketing. After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing? Then answer the following: A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. YT Video: https://www.youtube.com/ watch?v=NnW0UB8cm6Q DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.arrow_forward
- How effective would a fast food chain Chick-Fil-A's marketing be promoted on social media?arrow_forwardHow do you think the roles and responsibilities of sales professionals including their coordination activities with other departments have changed from traditional physical movement based selling scenario to modern digital medium based selling scenario.arrow_forwardImagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples? use practical and real examples to explain.arrow_forward
- How would your marketing strategies differ if you owned a B2B company versus owning a B2C company? Why is it necessary to follow the 7 step B2B buying process as it pertains to major acquisitions? Are there any examples that you can find on the web that provide examples of a time when perhaps companies didn't follow these steps?arrow_forwardYou have taken a consulting position with a big beverage producer. As part of your overarching marketing plan, make sure to address and describe the steps that may be performed to boost the company's online visibility. Before making any websites public, make sure you've given them a full round of testing.arrow_forwardWatch the video (https://www.youtube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? a. Give at least 1 example of such companies and discuss their current traditional marketing efforts. b. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? c. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. PLS SATISFY ALL.arrow_forward
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