Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 7, Problem 7MA
Summary Introduction

To discuss: Organizational culture at Person X’s school or job and the way it helps to B2B seller to sell products to the organization.

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Individual task. You are required to develop the second part of the industrial marketing plan for B2B Company Company you need to analyse: Lely Industries N.V. Based on the information you uncovered in your situation analysis: 1) Channel marketing tactics: i. Discuss which tactics you would use across your marketing channel structure using relationship marketing tactics, digital tactics. 200 words required.
What are the key attributes of a B2B e-commerce website? What early technology are they descended from?
What are the benefits and drawbacks of creating a marketing plan, before starting a digital project? Why it is important.
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