Marketing Principles, SME 2011 Babson College
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ISBN: 9781308605654
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Publisher: McGraw Hill Create
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Chapter 7.4, Problem 2PC
Summary Introduction
To determine: The buying centers culture types.
Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.
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What are the types of cultures that exist in buying centers?
What is Buying Centers?
2. Why do buying behaviors become more pronounced as products become more complex or risky?
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