Marketing Principles, SME 2011 Babson College
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ISBN: 9781308605654
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Publisher: McGraw Hill Create
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Chapter 7, Problem 6MA
Summary Introduction
To determine: Performances of two manufacture that could supply music systems to Company M.
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Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. *
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