Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 7, Problem 4MA
Summary Introduction
To discuss: Example of three types of buying situations faced by bookstore while buying textbooks.
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Now provide an example of the three types of buying situations that thebookstore at your school might face when buying textbooks.
Think about some of the consumer products you buy frequently, such as cereal, painkillers, or snack foods. Do you appreciate the range of choices available to you when you shop for these items, or do you wish that companies would narrow the options to a handful in each category? Why?
Assume you are a small retailer selling women's fashions. What actions can you take to build a credit relationship with a manufacturer or wholesaler to ensure that you can use trade credit to purchase needed inventory for your store?
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Marketing Principles, SME 2011 Babson College
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- Think about the last time you went to make a major purchase in a store. How important was the salesperson in that decision? What did he or she do that you liked or didn’t like?Answer this question in 300 wordsarrow_forwardIf you are a very famous manufacturer company, and you plan to showcase your product in a store that has a "narrow but deep selection" of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n) _______ retailer. extreme value retailer. convenience store warehouse club. department store. specialty store.arrow_forwardPick a company or brand that we’ve discussed in a previous chapter—Amazon.com, McDonald’s, Nike, Microsoft, Pepsi, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?arrow_forward
- ABC college wants to technologically upgrade the teaching learning facilities available in your campus. They plan to buy latest LCD projectors for all the classrooms. Suggest suitable steps for the buying process?arrow_forwardWhy do Mall Store retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back.arrow_forwardAs owner of a chain of electronic stores, you decide to run a direct mail campaign involving coupons. What kind of research will you do to determine the nature and type of discount you should offer?arrow_forward
- How can an online store, from a computer science perspective, maintain account of what its consumers purchase?arrow_forwardHow would you determine whether a firm’s retail prices are above, at, or below the market?arrow_forwardGiven Warby Parker’s original idea of selling online to minimize distribution costs and keep prices low, do you agree with its more recent decision to open dozens of stores? Explain your answer.arrow_forward
- Pretend that you are one of the aspiring retailer how will you plan your retail store to corner the market and be the best retailing decisions any retailer made?arrow_forwardRetailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forward
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