Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8, Problem 2ALR
Summary Introduction
To discuss: The reason why national infrastructure is important factor for global markertes.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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Contemporary Marketing (MindTap Course List)
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