5-1 Presentation Digital Marketing for Brand Awareness Adam Knapp

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Southern New Hampshire University *

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MBA 645

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Marketing

Date

May 24, 2024

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pptx

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8

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5-1 Presentation: Digital Marketing for Brand Awareness Adam Knapp Southern New Hampshire University MBA 645: Optimizing Brands Professor Rebecca Williford 1/7/2024
Digital Marketing for Brand Awareness Strong social media presence Run TV/radio advertisements Promotional email blasts Daily blog posts
Digital Marketing Selection: Social Media Engage the audience Social engagement How to reach target audience: By posting user generated and videos produced by the park, we will be able to capture traditional marketing within the social media posts. Balance of traditional vs digital marketing Capture our target audience’s attention Short-term Expand our brand footprint to those who may not be following Long-term Increased following Performance measure
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