Marketing Module 3 notes

marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.

Please this is a marketing presentation. Help me create this part. My company is Explorify Travel Agency. My agency that aims to make travel cheaper and easier. You can book hotels, flights, rental cars, cruises, excursions, and trip bundles through our website or app. • Marketing Communications o Message Ć ▪ Positioning ■ CWP (Creative Work Plan) ▪ What specific behavior it is meant to cause o Media

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

Create a marketing plan for a new Hair oil

30- Jabal Al Akhdar Hotel wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Develop a strong advertising plan b. Retrain staff in sales techniques c. Review staff expense accounts d. Develop a strong marketing plan

Q)Marketing strategy alone can make the success of any product the core competencies of business can develop” Is this true? Explain with example. (Subject name: strategic marketing planning) note: i need non plagerised and relevant answer only thanks

Please Type response.

5. What is a marketing strategy? 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: b. Price: C. Promotion: d. Place:

Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered?   Question 3 options:   a)  Control   b)  Evaluation   c)  Post audit   d)  Implementation

Q31

Company Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. What is your campaign message? (about your digital campaign message)

Direction: Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met. Consumer goods Marketing a b.Satisfaction d. Brand equity C. 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity b. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is…

1. Answer the following.   Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization)   Use this in creating the sales plan:   January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.

1. Propose a new product and discuss the product benefits using any of the product levels (core, basic, expected, augmented potential) 2. Explain the production process (material acquisition - product creation) to be undertaken. 3. Describe the market to be served including the communication strategies to be used.

Creative Homework/Short Project As the marketing director for a company that is planning to enter the B2B market for photocopy machines, you are attempt- ing to develop an overall marketing strategy. You have considered the possibility of using mass-marketing, concentrated marketing, differentiated marketing, and custom marketing strategies. a. Prepare a summary explaining what each type of strategy would mean for your marketing plan in terms of product, price, promotion, and distribu- tion channel. b. Evaluate the desirability of each type of strategy. c. Describe your final recommendations for the best type of strategy.

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.B) How hard would it be to effectively integrate and coordinate your overall campaign?

● Explain in a paragraph with detail for each of the 4 P's ● Explain the four-part formula called the Marketing Mix and how to apply it to sales?

7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.

a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations.   (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy?   (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk

A small, discount retailer would like to do which of the following for their promotional strategy? Question 6 Answer a. Television advertisements during prime time shows. b. Full color advertisements in national magazines such as Time and People. c. A weekly ad in the Sunday newspaper. d. A 30-second ad spot during the Super Bowl.

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How to handle convenience buyers