mar3802 marketing plan chafin

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?

Please give me an idea and not intended to copy. Choose two companies from smart, Goldilocks, chowking and jollibee of your preference and answer ths question: As a consumer, what are the different factors that will make you buy their products or services?

Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper:  Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…

Craftomanias is facing strong competition in the retail stationery market. ManiCrafts, a new discount craft-store chain, is opening stores in many of Craftomanias’ market areas.  Craftomanias has been a leader in the craft supply marketplace due to the company’s superior customer service provided by a well-trained and compensated retail staff that are experts in crafts. Customers have enjoyed the opportunity to gain advice and ideas from the company’s talented workers over the years, and customers are loyal to the committed staff. However, the new discount chain is drawing away customers by recruiting experienced staff from Craftomanias. Adding experienced staff to the lower prices at ManiCrafts is quickly drawing business away from Craftomanias, and company executives are concerned. The sudden employee attrition at Craftomanias is a top priority for the new Director of Human Resources Elizabeth Groovy (Lizzy). Her initial evaluation of the situation suggests that the company needs to…

Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…

You are an entrepreneur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.

Please answer the question as much as detail possible with example.   Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.

How do you segment customers by product/service bundle features, economic needs, location needs, and service levels?

What would be the best questions comparing potential market, available market, qualified available market, and served market for a business?

Imagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why? share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you did

E3 1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product.2. How much price do you ought to charge on your product?3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and customer perception.

True or false, state your reason briefly if it is false.

To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.

Consider the following picture and information from the Unilever website and answer the questions that follow. RAJAH - More mmm for your money. South African homes have been covered with the delicious smell of Rajah Curry Powder for many years. You know that it is Rajah’s aroma that tells you that you’re using quality curry powder, that is the best for your family and for your pocket. We all know it makes us proud to have our family love the food we make. Rajah has that special flavour and aroma that gives you and your family .... More mmm for your money! Did you know? It is a brand considered as a traditional cooking aid in the pot, an essential to any sishebo for adding taste, colour and aroma.   Key facts• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is he…

"MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer persona sample question is provided below for you to follow. A buyer persona is a description of a semi-fictional character that represents an ideal customer for a certain business. It is a detailed summary of the characteristics, qualities, and habits of a person who is part of the target market.

Mini Case : Analyzing consumer markets :   Please choose  the right answer :               Jim Hadley is shopping for a new car.  He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart.  He does not understand how people can trade in their cars for a new one every few years.  This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable.  He favors durability, functionality, and value in the products he buys.  He must have a vehicle that is large enough to hold his four school-aged children.  After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.    Refer to Mini-Case 7-1.  Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior. cultural social organizational personal psychological…

Visit a large supermarket. Considering both cost and nutrition, identify the best and worst breakfast cereals focused on children. What do you conclude?

Explain how the business market differs from the consumer market for a product such as automobiles.

9-10. Mr. Kiko Dela Cruz is a small entrepreneur involved in the manufacture of desert coolers. Provide an outline of the marketing strategy for his firm

A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and man- agement. Who are the target market customers (students) for these courses?

Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?

which is better the dining market or the eating market?

A retail chain is considering expanding into a new market. What factors should they consider before making this decision, and how can they determine if the new market is a good fit for their business?

Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?

Michael Porter's 5-forces framework is designed to analyze? factors affecting profitability in a industry factors limiting product differentiation within a product category elements of opportunity in cost cutting for a firm the limits to arbitrage in the secondary market

Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Describe what a car manufacturer should do if he decides to pursue;Production orientationProduct orientationSelling orientationMarketing orientationSocietal marketing orientation