Discussion forum unit 4

In this module, the product life cycle was defined as a concept that explains how products go through four distinct stages from birth to death including: introduction, growth, maturity, and decline. Each stage is actually based on the market's response to the product. This dynamic causes firms to adjust their marketing strategies so that they are in alignment with the current stage. For this discussion, review the Product Life Cycle Strategies on pg. 304 in your text and respond to each prompt. Identify one product for each stage in the product life cycle (i.e., four different products) and explain how each product fits in its particular stage, as noted. • For the product you identified in the introduction stage, tell us what strategies you would use to launch this new product. For the product you identified in the growth stage indicate what strategy would be necessary to maintain brand loyalty as competitors now are entering the market. For the product you identified in the maturity…

The product is iphone. Introduction Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Four Ps of Marketing Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. • Product: Describe the want or need your product addresses. • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing. • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc. •…

develop a  marketing plan,  Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to?  Comprehensive Description of the Marketing Mix for the Product.  This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product.  Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

please answer within 30 minutes

Evaluate what techniques can be implemented by the marketer to extend a product's life Can a product stay in the maturity phase for an extended period of time and what must be some of the key factors that can help it stay in this phase?

You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country.  1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

Is the following statement correct?   Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model).     Please choose an answer: True Not correct

Discuss FOUR (4) the reasons for new product failures and explain how a company can minimize these failures and increase the chance that the product will be successful

What do you think are the different marketing strategies of Mang Inasal is using at this stage of the product life-cycle? (actual marketing strategies base on what you see or observed) and what are the needs being addressed by Mang Inasal?   Chosen Product Life Cycle: Maturity -  At this stage the restaurant reaches maturity, demand of the product tends to slow little bit. Price of the food is similar to competitors restaurant which increase the competition in the market. At this stage it is important for mang inasal to look at the growth of the company otherwise market fill fall down.

1) What stage of the product life cycle is the IPOD in right now?  Why? 2) How have the IPOD product features changed over time?  Why do you think that Apple made these changes to the IPOD? 3) How did the IPOD packaging change over time from the very first IPOD?

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors.           Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor.  Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

What are some common product strategies used in the growth state for a product's life cycle? How can an organization determine when a product has entered the maturity stage of its life cycle? What are some challenges that organizations may face when trying to revive a product in the decline state of its life cycle?

29 01:19:34 When introducing a product to the American market, it is particularly important to. Multiple Choice first alpha, then beta, then market test it since a market failure is very expensive. reach the early majority in order to get adoption, without them, the product will fail. sample the product as most consumers cannot adequately visualize the product nor its performance. present the relative advantage, such as it is cheaper, easier to use, and it outperforms the current solution. Suba

In this scenario, you are the product manager of "Nike".  What is the name of the company you chose?  Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of its competitor brands?

Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.

Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?   Target Market for the Product: Which group of consumers is the product targeted to?   Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.

A company has implemented a new product launch strategy to introduce a new product to the market. However, the product has not received the expected response from customers. How can the company evaluate the success of its product launch strategy, and what changes can it make to improve the product's performance in the market?

I Want  launch a product (Electric car).    Design marketing mix elements(Product, Price, Promotion, Place, People, Packaging, Positioning) to the product that you think the company has to consider to launch product.

Select one (1) product from a recognized company. Find information about the product and analyze how the company has managed the Product Life Cycle (PLC) over the years. Identify the product and what stage of the life cycle it is in. What strategies in the marketing mix would management have to use to prevent the product from entering the decline stage?

Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?

Not many of the new products that are launched each year turn out to be successful. Discuss FOUR (4) the reasons for new product failures and explain how a company can minimize these failures and increase the chance that the product will be successful. Discuss 4 reasons for failure and 4 ways to minimize these failures.

Explain, in detail, with the help of any example from FMCG/Automobile/Consumer Durable industry, marketing strategies to be adopted for maturity stage of Product Life Cycle(PLC). Explain Briefly.

TITLE: IPHONE 11 OR HUAWEI P30 PRO. A SURVEY ON USERS  PREFERENCE BASED ON SMARTPHONES SPECIFICATIONS AND THE RATIONALE BEHIND PURCHASING. Product: Smartphone QUESTION: Please give the product description based on the question. Who is this product for and who are the users of this service? (Target audience can be based on gender, age group, a lifestyle demographic, or some other defined group of people). What are the product’s basic details and purpose and what are the benefits of the service? (Include attributes such as dimensions, materials, product features, functions, and cost). When should the product be used? (Is it meant to be used during a certain time of the day, or for a specific type of occasion?) Where should the product be used? (Indoor/Outdoor) How does the product work? (This may not be necessary for every product, but it is a must-have feature for electronic products)

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

Coca-Cola is replacing its front-of-pack logo packaging with a series ofresolutions representing hope and optimism for 2021 as part of its ‘Open toBetter’ campaign in the UK. (Source: beveragedaily.com, 2021) a. Use the five product levels in the customer value hierarchy to explain theproduct of Coca-Cola

When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…

After a home, a car is likely the biggest purchase most consumers ever make. And arguably, no other big-ticket item is as dependent on the quality of personal selling to close the deal. For decades, U.S. automakers clearly dominated the auto industry, but that picture began to change in the 1970s, when the Japanese began exporting cars to the United States. Gradually, by paying close attention to consumers changing preferences, Japanese imports gained a foothold in America, and in 2007 Toyota overtook General Motors in worldwide sales. Surprisingly, that same year, with Toyota cruising along in the United States, the president of Toyota Motor North America left his employer of 37 years to become vice chairman and president of Chrysler. Observers described the move as a huge coup by Chrysler, to have lured Jim Press away from Toyota. Press, widely regarded as one of the industry s leading sales and marketing professionals, is credited with masterminding the sales strategy that made…