Case summary:
General parents are fearful to put their kids to sleep. This is termed as sudden infant death syndrome (SIDS). The sudden unexplainable death during the sleep is termed as SID. So, parents need to monitor the health of the child during the sleep. Many manufacturers came up with many technologies to monitor this sudden death. Marketers use this fear of parents into business. But many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To determine: The other examples of the marketers who use emotions to sell their products.
To discuss: Whether it is ethical to use emotion in marketing.
Want to see the full answer?
Check out a sample textbook solutionChapter 1 Solutions
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
- VWhat steps could Scripps and Food Network take to avoid marketing myopia? Create a company motto for them reflecting yourideasarrow_forwardRead the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? 2. Can you do a competition that gets people trying out your product first? 3. Think about your…arrow_forwardRead the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? (LO2, LO3)2. Can you do a competition that gets people trying out your product first? (LO2, LO3)…arrow_forward
- 21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. Falsearrow_forwardIn this COVID-19 season, many companies have quickly changed their advertising, PR and social media to convey their commitment to their customers, appreciation of healthcare workers, compassion to the situation (e.g., we are all in this together) and/or business continuance. Identify one that you have seen through your social feeds, streaming services, TV, radio, etc. and share why it was memorable and if you think it was the right marketing message and venue (Twitter, Hulu, Tik-Tok, etc.) to reach their customers.arrow_forwardQ3. Facebook is a social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web. Evaluate whether Facebook marketing tools are effective and safe.arrow_forward
- “If you build it, they will come.” (Source: https://articles.bplans.com/target-marketing/) That’s what the author believed when he was first starting out. He assumed that if he opened a business, customers would just show and no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme wherein they throw all of their resources in the general direction of their intended audience and hope something hits its mark. The “if you build it they will come” approach is pretty risky. Just because it worked in Field of Dreams doesn’t mean there’s any reason at all to think that your ideal customers, the ones who both need your product or service and will pay for it are just going to magically find you and start showing up in droves with their dollars. There is a greater chance that Kevin Costner will show up at your door in a baseball uniform later today. Target marketing is researching and understanding…arrow_forwardTo stay a market leader in the confectionary industry, Jelly Belly, the jelly bean manufacturer, must keep coming up with new flavors. In 2006, it released its Soda Pop Shoppe collection, which was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish. What method did Jelly Belly use to come up with this new product line? Group of answer choices brainstorming building a prototype setting a new-product mission setting new-product goals conceptualizingarrow_forwardWatch the videos in the links below and answer 3 following questions:https://www.youtube.com/watch?v=keCwRdbwNQYhttps://www.youtube.com/watch?v=5sMBhDv4sik&t=2s1. What is the message that Apple wants to send to its customers?2. According to your opinion what does the benefit Apple gain when they implemented theThink Different campaign’?3. What kind of emotions does this video evoke in you? Explain what you felt and why?Answer the question in 300 words and you must use the information from the video to supportyour discussionarrow_forward
- What is the brand positioning of the iPhone? Provide the point of difference and the point of partity of the iPhone to other competitors 2.Apple encourages customers to buy the iPhone more. Discuss about the factors impact consumer behaviour that Apple usesarrow_forwardWhich of these is NOT a best practice for developing a paid social strategy? Keep track of influencer ROI. Monitor conversations about competitive brands. Commit to contributing resources. I ntegrate organic and paid social. Use research for SMM plans.arrow_forwardB-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning