MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 11.3, Problem 3PC
Summary Introduction
To determine: Reason for change in product line depth.
Introduction: Product line depth refers to the sum total of all the variety of products produced by the company with the same characteristics and features in the same product line.
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Which one of the merchandise categories introduce many line extensions and limits new products?
a.
Staple merchandise categories
b.
None of the options listed
c.
Fashion merchandise categories
d.
Specialty merchandise categories
Define Product line depth?
a) write a small brief narrating the product mix strategies
b) illustrate how you can implement the product mix strategies using product line strategies with suitable examples.
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- 16- Which one of the options is less important for a wholesaler? a. Promotional activities b. Risk involved c. Business volume d. Investment requirementarrow_forward1-An introduction about the product mix of the mobaily company |offers with examples of its products in terms of categories, diversity, size?arrow_forward1. What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix. (from Chapter 9)arrow_forward
- Why line extensions are more common than new products?arrow_forwardWhat is the difference between sales letter and order letter?arrow_forward1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problemsarrow_forward
- List the types of Consumer Products?arrow_forwarda. What is meant by the Products that require less packaging?b. Why Products that require less packaging is important?c. What are some strategies for accomplishing Products that require less packaging ?d. What are some of the difficulties in accomplishing of Products that require less packaging?arrow_forwardWhat are the benefits of product line extension ?arrow_forward
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