MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 11.8, Problem 1PC
Summary Introduction

To determine: Reasons for change in packaging.

Introduction: Packaging of a product is a process which aims to protect the product and also act as a medium of communication for the product.

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Why do firms change packaging?
1. Packaging has become a strategic process in the life of organizations today. Explain what packaging is?  2. Discuss 6 reasons why packaging is an important function to a firm's competitiveness?  3.Briefly explain the importance of the 3 categories of Packaging.
1. An introduction about the product mix of the mobily company |offers with examples of its products in terms of categories, diversity, size?
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