MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 11, Problem 6MA
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To discuss: Whether person X is loyal to any brand beyond he likes the brand with reason.
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Are you loyal to any brands? If so, pick one and explain why youbelieve you are loyal, beyond that you simply like the brand. If not, picka brand that you like and explain how you would feel and act differentlytoward the brand if you were loyal to it.
List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?
What choice of brand elements would you suggest that can be very effective for the company’s product line and why? Explain Briefly
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- Why is branding important? Analyse a brand of your choice showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.arrow_forwardGive an example of a brand that is most likely being hurt by a big retailer's private label brand. Give suggestions on how this brand can survive the competition.arrow_forwardBased on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?arrow_forward
- Does your favorite clothing store have a private-label brand strategy? If yes, how does it build store loyalty? If no, how could a private label brand create loyalty?arrow_forwardCiting specific examples, how has branding helped you as a consumer? Think about the assurance you have in buying a known and trusted brand, for example.arrow_forward'Brand parity' has become a major issue for companies. Identify three product categories in which a brand purchase is not very important. Why is the brand not important? Food, gas, and medicine Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why? (Discuss phones (apple), cars (toyota), tools (black and decker)arrow_forward
- Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.arrow_forwardA brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for: - Customers - Company - Competitorarrow_forwardThe text says that branding is much more than labeling or packaging. Provide three examples where you believe the products or services did not live up to the brand. Use one of these examples to provide a more detailed description of how the offering's brand promise was inconsistent with your experience.arrow_forward
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