MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 11, Problem 2MA
Summary Introduction
To discuss: Categories the items under convenience, speciality, shopping, and unsought goods.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Classify each of the following products into either convenience,shopping, specialty, or unsought goods: toothpaste, life insurance,Sharp TV, Eggo waffles, lettuce, Coach handbag, adidas soccer cleats,furniture.
List the types of Consumer Products?
Identify the type of relationship between Customers and Products in Online shopping cart? Justofy?
Knowledge Booster
Similar questions
- Which of the following of Fisher's product categories includes toothpaste, laundry detergent, and other products that typically have a very long life cycle? ) Functional products 2) dysfunctional products 3) innovative products 4) bullwhip products 5) value density products.arrow_forwardOnce in a particular retail outlet, what in-store and/or online characteristics can influence brand andproduct choice? Give an example of eacharrow_forward3- In which among the following merchandise categories, new products are introduced continuously making the existing ones obsolete? a. Basic merchandise categories b. Specialty merchandise categories c. Fashion merchandise categories d. Staple merchandise categoriesarrow_forward
- Name and describe four differences between goods and services other than tangibility.arrow_forwardDiscuss some examples of brands of foods , jeans , athletic shoes products that are positioned to deliver different value to consumers ?arrow_forwardPhysical brands are usually packaged and labelled and packaging has long been widely considered the forth P. Using any brand of choice, exploit potential value addition provided by packaging and labelling.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
