MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 11, Problem 3MA
Summary Introduction
To discuss: The mix which has more breadth and deeper with reason.
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Each product will have a life cycle, although its exact shape and length is not known in advance. Define the product life cycle and explain each step in the product life cycle. Describe the suitable strategies for each step in the product life cycle.
What is the product life cycle in the context of software products, and how does it differ from traditional product life cycles?
1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product.
2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply).
3 -
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- 2. You are working for a Canadian luggage company and manufacturer. Use the following product description to answer the questions below: Product Description: The luggage case has wheels and a retractable handle for pulling. The wheels move in all directions to make for easy movement when traveling. This new model is approved as a carry-on luggage piece for airline flights. It can be made of heavy-duty polyester fabric or a water- resistant tapestry fabric with leather trim; customers choice. a.How would you transport shipments of your new piece of luggage to all of keeping in mind you have retail locations in Canada, USA and Europe. Your manufacturing plant is in Nova Scotia. Explain a. your distributors, b. What factors would you consider when pricing your new piece of luggage? Explain in detail. C. Who would be your target market for this product? Explainarrow_forwardDiscuss in detail simplification as a product strategy .arrow_forwardWhat are the possible 7ps of Marketing for these product below? BRIEF DESCRIPTION OF THE PROJECT (Bio-bricks)The construction industry represents the foundation of every infrastructure thatstands today. Each architecture depicts its time, history, and style. It shows how far thehumans have gone and how brilliant our minds can build something complex out ofscratch. From past to present-day architecture, it signifies uniqueness and creativity thatmade them remarkable. In today’s current architecture, it requires modern materials to beaccurate and sustainable. With that remark, Bio Industries is proposing Bio-Bricks. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals fromfarms to support local farmers. 80% of the ingredient purely consists of animal feces andthe remaining 20% contains sand to harden up the material. Consumers can alsocustomize the brick’s…arrow_forward
- Why line extensions are more common than new products?arrow_forwardBriefly describe new product development process with the help of an example and also Why do new products failarrow_forwardPaint, tiles, sanitary ware and blocks are example of a ___________: Select one: a. Product width b. Product portfolio c. Product depth d. Product linearrow_forward
- In the context of new product development, from idea to manufacture, what are the key stages in a structured product introduction management and what are the critical decisions that need to be considered?arrow_forwardHow do software product managers prioritize features and enhancements in a product's roadmap? Describe the methodologies and tools used for product management.arrow_forwardTo stay successful in the face of maturing products, companies have to obtain new ones by a carefully executed new product development process. But they face a problem: although they must develop new products, the odds weigh heavily against success. Of thousands of products entering the process, only a handful reaches the market. Therefore, it is of crucial importance to understand consumers, markets, and competitors to develop products that deliver superior value to customers. Briefly describe a new product development process with the help of an example and also Why do new products fail?arrow_forward
- In details, explain types of product process, distinguish between them, with relative examples.arrow_forwardWhich features could we add to improve the product?arrow_forwardThe manager must first determine the type of relationship that exists among the various products in a line,Explain with an example?arrow_forward
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