MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 11, Problem 8MA
Summary Introduction
To discuss: The steps taken by Person X to change the packaging and whether these changes will make the product more desirable to consumers.
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Evaluate the environmental impact of different packaging materials, including plastics, glass, and biodegradable options. How can organizations make informed decisions to reduce their ecological footprint while maintaining product integrity?
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- The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?arrow_forwardIs downsizing an unethical practice if manufacturers do not inform con- sumers that the package contents are less than they were previously?arrow_forwardAs a newly appointed CFO of a microfinance, you realize the products on offer are not viable and therefore you decide to overhaul the product development process and product pricing. Highlight the key aspects you will focus on to ensure products are viable.arrow_forward
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