MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
bartleby

Concept explainers

Question
Book Icon
Chapter 11.7, Problem 1PC
Summary Introduction

To determine: Difference between the manufacturer and private-label brands.

Introduction: Manufacturer represents a person or an entity who is responsible for the production of goods. Private-label brands are the products and services provided under the name of a particular retailer.

Blurred answer
Students have asked these similar questions
1-An introduction about the product mix of the mobaily company |offers with examples of its products in terms of categories, diversity, size?
Define Product line depth?
1. What is the difference between a product line and a product mix? Pick a national company (Nike, Proctor & Gamble, Chevrolet etc.) and describe both their product line and product mix. (from Chapter 9)
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning