MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 11.7, Problem 1PC
Summary Introduction
To determine: Difference between the manufacturer and private-label brands.
Introduction: Manufacturer represents a person or an entity who is responsible for the production of goods. Private-label brands are the products and services provided under the name of a particular retailer.
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