Concept explainers
a)
To determine: The marketing activities that address 4 I’s as they relate to the service of Person X.
Introduction:
Service is considered to be an invisible activity or advantage that a company provides in order to satisfy the customers’ needs by paying money or something that creates a value.
b)
To develop: A relationship with the customers and create a marketing mix strategy.
Introduction:
Marketing mix or a promotional mix is the element used by the organisation in market planning. Marketing mix commonly includes 4p’s, such as price, product, promotion, and place. However, recently they have changed it into 7p’s, namely price, product, promotion, place, people, process, and physical environment, which are followed by many organizations.
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Marketing
- Analyse the services experienced by in the last 6 months of any service provider on 5 parameters of Service Quality. State no more than 5 bullet points under each service dimension. (Please relate to the real life service you have at all points). (Except Beauty Parlour plzz)arrow_forwardConstruct a list and then analyse the eight service criteria that have an impact on the design process.arrow_forwardDifferentiate in detail the three options from the perspective of customer service. Which do you believe will provide the best level of service? Why?arrow_forward
- Explain the five unique service characteristics ?arrow_forwardThough goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.arrow_forwardDiscuss , What is the importance of service recovery in service marketing, and how can companies effectively respond to customer complaints and issues?arrow_forward
- Briefly describe a service of your choice. Offer two recommendations for how the company/service provider in your example could manage the characteristics of services to create more value for its customers.arrow_forwardChoose a product or service and identify features of the three levels: Core product/service, Actual product/service and Augmented product / service. Explain Brieflyarrow_forward