Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 12.6, Problem 12.8LR
Summary Introduction

To determine: The factors that influence changes in service in future.

Introduction:

Service is considered as an invisible activity or advantage that a company provides several services to satisfy the customers’ needs by paying money or something that creates a value.

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Students have asked these similar questions
What factors will influence future changes in services?
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Explain the four (4) distinguishing features of services and provide an appropriate illustration of a scenario to go along with each of the explanations.
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