Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12.6, Problem 12.8LR
Summary Introduction
To determine: The factors that influence changes in service in future.
Introduction:
Service is considered as an invisible activity or advantage that a company provides several services to satisfy the customers’ needs by paying money or something that creates a value.
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What factors will influence future changes in services?
Give the classification of services?
Explain the four (4) distinguishing features of services and provide an appropriate illustration of a scenario to go along with each of the explanations.
Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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Similar questions
- Can you provide a definition of service gap for “A&E” services, and how important of the customers satisfaction)arrow_forwardDefine the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?arrow_forwardIf you're going to analyze the characteristics of services, back it up with an easy-to-understand example.Inseparability,Heterogeneity,Perishability .arrow_forward
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