Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 12, Problem 1BYMP
Summary Introduction

To develop: An internal marketing program, which will ensure that the employees are prepared to deliver the supplementary and core services.

Introduction:

Internal marketing occurs within the organization that includes the activities of employees of all the levels in the management.

Blurred answer
Students have asked these similar questions
Prepare a detailed job description for Marketing Director
What is the relationship between the marketing department and the customer service department?
Client retention and loyalty are key components of every company's marketing strategy. Justify your position and present two examples of businesses that use this strategy.
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning