Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 12, Problem 6AMK
Summary Introduction
To discuss: In what manner does off-peak pricing effect demand for services.
Introduction:
Service is consideredas an invisible activity or advantage that a company provides different services to satisfythe customers’needs by paying money or something that creates a value.
Off-peak pricing is also known as off-season pricing. Off-peak occurs at the time of low demand period.
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Explain the service delivery system matrix?
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Chapter 12 Solutions
Marketing
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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Similar questions
- Define the concept of services in the context of business. How do services differ from tangible products, and what are the key characteristics of services?arrow_forwardWhat are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option?arrow_forwardWhat is the relationship between congestion control and service quality?arrow_forward
- How does the intangibility of services affect the marketing and delivery strategies of service providers?arrow_forwardWhat is the difference between desired service and adequate service? Why are desired service expectations more stable than adequate service expectations?arrow_forwardScan the current business environment and identify a service gap in any industry. Develop a service concept. From secondary sources estimate the service demand, pricing and market structure Develop service strategy and explain the service delivery system.arrow_forward
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