Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 12, Problem 6AMK
Summary Introduction

To discuss: In what manner does off-peak pricing effect demand for services.

Introduction:

Service is consideredas an invisible activity or advantage that a company provides different services to satisfythe customers’needs by paying money or something that creates a value.

Off-peak pricing is also known as off-season pricing. Off-peak occurs at the time of low demand period.

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