Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12, Problem 9AMK
Summary Introduction

To outline: Strategies of capacity management that are considered by airlines.

Introduction:

Capacity management incorporates the service elements of promotion mix with effort to impact customer demand.

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Outline the capacity management strategies thatan airline must consider
Discuss the challenges and strategies associated with capacity planning in system management.
discuss How can businesses assess their current capacity utilization?
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