Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 12, Problem 7AMK
Summary Introduction

To draw: The distribution channels for the services such as a restaurant, a hospital, and a hotel.

Introduction:

Service is consideredas an invisible activity or advantage that a company provides different services to satisfythe customers’needs by paying money or something that creates a value.

A distribution channel is the process by which goods and services are transferred from the manufacturer to the final customer. Distribution channel includes middlemen such as retailers, wholesalers, and internet.

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Draw the channel of distribution for the following services: (a) a restaurant, (b) a hospital, and (c) a hotel.
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