Company L is the brand of resort themed dresses, bright colored colors. The company offers to certain women who belong to certain community are offered discount on $100 to $500 items. The target created fever on buying by introducing Company L products. The products were sold in a minute on online. The items were sold at peak and many customers were left with empty handed and the price of the items was increased high in various online medium. Some shoppers were happy and some are not. Characters in the case: Company L To classify: Whether it is ethical for the retailers to create a promotion which are not sufficient for the buyers to purchase.

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Chapter 13, Problem 13.11AC

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Company L is the brand of resort themed dresses, bright colored colors. The company offers to certain women who belong to certain community are offered discount on $100 to $500 items. The target created fever on buying by introducing Company L products. The products were sold in a minute on online. The items were sold at peak and many customers were left with empty handed and the price of the items was increased high in various online medium.

Some shoppers were happy and some are not.

Characters in the case:

Company L

To classify: Whether it is ethical for the retailers to create a promotion which are not sufficient for the buyers to purchase.

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