2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.13MA
Summary Introduction
Case summary:
Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective.
Introduction:
A return on investment is one that the company is expecting from the investment made on the project.
Return on sales is one that the company is expecting from its sales. An advertisement is an announcement made to capture the attention of people to attract them to buy the goods. Advertisements are published through print and digital media such as magazines, newspapers, television, online, and so on.
To determine: The return on investment and return on sales for Company A and Company B, and the performance of the best company.
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Chapter 14 Solutions
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
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