2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.1DQ
Summary Introduction
To discuss: The advantages of direct and digital marketing to the sellers and buyers.
Introduction:
Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.
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2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
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