2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 1BLC
Summary Introduction
To discuss: A self-analysis over effective marketing technique.
Introduction:
In store marketing is communicating and creating awareness about the product at the purchase point. This includes sampling, coupons, and demonstrations.
Online marketing is the attraction poised on the customers who use websites. This is done by making promotional messages more appealing to customers.
Digital marketing is promoting products through digital channels or other digital media. This might or might not require internet.
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Chapter 14 Solutions
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
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