2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.6CTE
Summary Introduction
To discuss: A direct response television advertisement (DRTV) for a national brand that is not associated with the type of promotion that is made for products like athletic shoes, food products, and automobiles.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product. The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Chapter 14 Solutions
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
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