Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Answer 1

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Chapter 15, Problem 5MA

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To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Students have asked these similar questions

Almost every time a new-to-the-world electronic device (MP3 player,flat-screen television, digital camera, gaming console, etc.) has beenintroduced, the firm’s marketers have employed a price skimmingstrategy. Why?

Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.

Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration approach?

Answer 2

Question

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Answer 3

Question

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Answer 4

Question

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Answer 5

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

Answer 6

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

Answer 7

Chapter 15, Problem 5MA

Summary Introduction

To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

Answer 8

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Answer 11

Ch. 15.1 - Prob. 1PC Ch. 15.1 - Prob. 2PC Ch. 15.3 - Prob. 1PC Ch. 15.3 - Prob. 2PC Ch. 15.5 - Prob. 1PC Ch. 15.5 - Prob. 2PC Ch. 15.6 - Prob. 1PC Ch. 15 - Prob. 1MA Ch. 15 - Prob. 2MA Ch. 15 - Prob. 3MA

Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

Solution Summary: The author explains that firm's marketers employ skimming pricing strategy for newly developed electronic items and devices. It is the strategy of selling the product or service at high prices that the early adopters and innovators are willing to pay.

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To discuss: Reason that firm’s marketers have employed skimming pricing strategy for a newly developed electronic devices.

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Chapter 15 Solutions