MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15.3, Problem 2PC
Summary Introduction

To discuss: The pricing strategy that must be considered at the time of new product introduction.

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What pricing strategies are available for a marketer launcging a new product?
When can you use different pricing strategies and what are their suitable product categories?
How does product differentiation impact a business's pricing strategy?
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