MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 15, Problem 8MA
Summary Introduction
To discuss: Preferences of Person X on rebates and coupons when he is a manufacturer, retailer or consumer.
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What are the advantages and disadvantages of dual distribution? Independent retailers argue that it is an unfair method of competition. Do you agree or disagree? Explain your answer.
Is distribution a cost or a benefit? Using one example of your choice, briefly explain how a distribution strategy can create or destroy value for a firm
What is the major reason why business enterprises utilize the service of a distributor?
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- What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.arrow_forwardWhat is the difference between an exclusive distribution and intensive distribution?arrow_forwardAnalyzing distribution costs are essential. Identify techniques for analyzing and controlling distribution costs. What are techniques for analyzing and controlling distribution costs?arrow_forward
- What are the functions performed by the distribution channels in cosmetivs products? How are some of these functions performed in Shiseido's operation in China?arrow_forwardwhat are the reasons for a manufacturer having its own distribution network instead of working through indepdent intermediaries?arrow_forwardExplain the term Full-service wholesalers?arrow_forward
- Ms. Aisha wanted to become a middleman in distribution who buys or sells on her own account and at her own risk of loss. Which type of middleman she can opt? There is no type of middleman in distribution as per the requirement of Ms. Aisha Broker Dealer and broker Commission agentarrow_forwardThere are three categories of retail distribution— intensive distribution, selective distribution, and exclusive distribution. For each of the categories, summarize the distribution strategy and give an example of each.arrow_forwardWhat do you think is the major reason why business enterprises utilize the service of a distributor?arrow_forward
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