MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 15.1, Problem 2PC
Summary Introduction
To discuss: The ways to utilize value based pricing methods.
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How can you use value-based methods for setting prices?
Why setting the right price is essential?
How to Establish price goals?
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- What will it result in STEPS IN SETTING THE RIGHT PRICE ON A PRODUCT?arrow_forwardWhat is an external factor that affects the price that a busienss charges for its products? Operating costs Variable expenses Economic conditions Employee benefitsarrow_forwardWhat is the Importance of Price?arrow_forward
- Discuss the key issues related to initiating and responding to price changes?arrow_forwardWhat are the internal and external factors that you must consider while setting up a price? Discussarrow_forwardHow much does price influence your decision to buy? Does it depend on the product? What services or products are you willing to pay more? Finally, what product categories are you willing to buy generic and hence pay a lower price?arrow_forward
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