MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15, Problem 6MA
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To discuss: Difference between non-cumulative and cumulative quantity discount.
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What is the difference between a cumulative and a noncumulative quantity discount?
If a firm wished to encourage repeat purchases by a buyer throughouta year, would a cumulative or a noncumulative quantity discount be abetter strategy?
What would be your response to the statement," Profit maxmization is the only legitimate pricing objective for the firm"?
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- Should discounts be applied to products that are also in high demand? Justify!arrow_forwardQuaker Oats often, but not always, puts coupons within the package of a box of Quaker Oats for redemption on the next purchase. These coupons provide discounts not only on the product purchased but also on other Quaker Oats products. Consider the metrics of targeting, temporary, special, and irregular promotions. Are the in-package coupons a good form of price promotion for Quaker Oats? Why?arrow_forwardCreate a poem that contains the information about the factors affecting pricing decisions.arrow_forward
- Recall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.arrow_forwardWhat does delayedquotation pricing mean?arrow_forwardIf an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.arrow_forward
- Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.arrow_forwardWhat are the benefits of FOB origin pricing?arrow_forwardWhich pricing strategy (or maybe a combination of strategies) is best for your product/service? Why? How did you come to this conclusion? What price will you offer your product(s) or service for exactly? Will you use any promotional strategies?arrow_forward
- Being at the premium end is category upon itself. Describe the indicator of premiumness or high quality and high price that can apply to most types of productsarrow_forwardWhat is bundle pricing?arrow_forwardPricing is not an end in itself but a means to achieving certain objectives of the marketing department of a firm.” Discussarrow_forward
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