Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing)
7th Edition
ISBN: 9781259712364
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.1, Problem 16.1LO
Summary Introduction

To discuss: Social media and the way social media differs from traditional advertising.

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How do you effectively manage an advertising campaign? Explain the key aspects of managing social media?
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