Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 4CTE
Summary Introduction
To discuss: The reason why selection and recruitment stages of hiring process are the greatest challenges of the sales manager.
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Suppose you are a Trainer at a reputable organization. And you are required to develop a Training Program for your Sales & Marketing Team. Your sales and marketing team is enthusiastic and eager to learn marketing techniques. Which On-the-Job and Off-the-Job Training methods would you consider? Please Justify.
Hiring 1-IT manager 1 -Marketing manager 1- Security supervisor and 2- Operations managers
develop a recruitment and selection plan for the chosen organization. In your plan:
Analyze the role of the recruiter.
What unique opportunities and challenges are present for the selected company?
Outline a recruitment process to meet organizational objectives for the selected company.
Include a step-by-step process for the selection of supervisors and managers.
Include the best practices that support your recommended best recruitment plan. Consider the use of social media, types of employment tests, and how to conduct effective interviews, for example.
Include additional information that make the positions more attractive.
Explain an organization's legal considerations for recruitment and selection functions.
Analyze how to measure success of the chosen selection method for the selected company.
What specific metrics would you use for your selected company?
You were recently hired as a new sales manager and are about to conduct your first evaluations of individual salespeople. You have called a sales staff meeting to explain what you plan to do.
How would you plan to use salesperson job satisfaction in your evaluations?
Chapter 17 Solutions
Contemporary Marketing (MindTap Course List)
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Similar questions
- Assume that you are a sales manager for a newly established organization. What would be your suggestion of training areas that would add value to newly recruited sales force? Why?arrow_forwardList and discuss the three types of sales presentation discussed in Chapter 5. Imagine you have recently been employed as a Sales Consultant for a Prestigious Fashion Company located in downtown Atlanta. During the weekly morning huddles, your manager observed that you are always the first of the team members to join the meeting, and you always appear very enthusiastic. She also realized the level of interest you exhibit, as you often volunteer with suggestions and ask relevant questions pertaining to ways to increase sales and promote customers’ retention. After one of the huddles, your boss asked you to be the speaker for an upcoming sales presentation to an audience of 120 elite women prospects, who have expressed great interest for the new line of women’ sneakers. Discuss which of the 3 presentation types you will use. Why? ] Please note, that responses must include relevant personal selling concepts to support the claim for presentation type. Quote Professional selling 1st…arrow_forwardCompeting with hundreds of applicants for an interviewto secure a marketing job can be stressful and frustrating.How do you personally cope with and overcome the continuous rejection and the prospect of being unemployed?arrow_forward
- If you’re new to your field, how can you obtain references that will be relevant to the job you’re seeking? When in the job hunting process should you provide your letters of recommendation? How should you prepare people whom you list as references to ensure they provide information to employers that will help you get hired? If the employer doesn’t request references or recommendation letters, should you offer them anyways? Why or why not?arrow_forwardThe importance of employing the right sales staff is very important to a sales-orientated enterprise. You are the sales supervisor for AEG Power Tools (Pty) LTD. You need to employ a new sales consultant for the company. Discuss the nature and role of sales in marketing and write a CV, job description, and a job specification for a potential sales consultant at AEG Power Tools (Pty) Larrow_forwardWhat are some common PR tactics and techniques that companies use to generate positive publicity?arrow_forward
- How can organizations effectively evaluate and verify candidate qualifications, experience, and references to ensure they meet the requirements of the position?arrow_forwardAfter a year-long working relationship, your organization will no longer be making use of a freelancer's services due to no fault of their own. Write a letter alerting them to this fact.arrow_forwardHow it is important to write an effective application letter?arrow_forward
- Write a letter for applicant. Begin the letter with thanking the applicant for showing interest to join your organization. Then, highlight the rigorous criteria on the basis of which you faced a tough time selecting the most competitive candidate from a pool of diligent applicants. Lastly, end with a positive note motivating the applicant to reconsider your organization in the upcoming vacancies.arrow_forwardHow does writing an effective application/ cover letter benefit you?arrow_forwardWhen is writing a letter of inquiry more advantageous than conducting an interview?arrow_forward
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