Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 2C
Summary Introduction
Case summary:
Person S promotes his own brands using social media. As many people are using social media he uses many techniques to promote his brand. Because of the techniques, there were many followers in social media. The main advantage of social media is that he could talk directly with his fans. His main strategy was to infuse the promotional message with his own personality.
To discuss: Whether Person X agrees with the given statement and reason behind it.
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Just solve it dont auto reject and dont need generalized answer ok.
LEAD.300.C1 Management and Leadership
Wk 7 Discussion Forum:
Situational Analysis
In preparation for this week's discussion, focus on the Boldflash case, You will also need to do a little bit of Google searching on the flash memory industry.
Here is an interesting video by a chess master.
http://ed.ted.com/lessons/working-backward-to-solve-problems-maurice-ashley
Now, assume you are Roger Cahill (Boldflash case)you are about to give a presentation senior management about the fact that you are losing market share even though they are in a growth market.
In your first post, what do you need to say about the situation?
TO DO:
You need to response to your (4) classmastes post regarding to the questions above:
Example (Looking at your analysis, we definitely have some overlaps! In terms of competition if you were Roger Cahill, how would you ensure that Boldfash maintains a competitive edge over it's competitors?)…
Chapter 17 Solutions
Contemporary Marketing (MindTap Course List)
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