Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 17, Problem 3ALR
Summary Introduction
To discuss: The meaning of team selling and the situation in which it would be effective.
Team selling is a term used to sell the product in team than selling individually. The team might consist a set of people from various areas joined together to demonstrate the product to the customer.
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What is team selling, and why has it become more important? Are there any pitfalls to this approach?
What are the ways in which a company can improve sales?
What is a package?
Chapter 17 Solutions
Contemporary Marketing (MindTap Course List)
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- Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction sellingarrow_forwardWhat might convince your current customers to switch to one of your competitors?arrow_forwardThink back to publicity you have heard recently about acompany or its products. If it was good publicity, how was itgenerated, and what media were used? If it was bad publicity, where did you learn about it, and how did the firm try tocontrol or neutralize it?arrow_forward
- What is expectancy theory? How do sales managers use it?arrow_forwardYou are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision?arrow_forwardDescribe any products, brands, or companies that you deal with that are best described in terms of true loyalty, spurious loyalty, latent loyalty, and no loyalty. (4 products in total, and explain why)arrow_forward
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