Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 17, Problem 3ALR
Summary Introduction

To discuss: The meaning of team selling and the situation in which it would be effective.

Team selling is a term used to sell the product in team than selling individually. The team might consist a set of people from various areas joined together to demonstrate the product to the customer.

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What is team selling, and why has it become more important? Are there any pitfalls to this approach?
What are the ways in which a company can improve sales?
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