Marketing (Looseleaf) - With Access
Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 3, Problem 3.10MA
Summary Introduction

Case summary:

Website K is an online crowd funding which helps many investors to collect the funds which they are unable to collect. P Corporation developed a new product a wrist watch but unfortunately it does not have sufficient funds to produce and market it. Website K collects more than $1 million a day.

Many customers pre booked the watches. Website K charged 5% for these services. JOBS act legislation in 2012 was formed to as a legal binding for these services.

Characters in the case:

  • K Website
  • P Corporation

To discuss: About the JOBS act and its impact on the crowd funding for startup business.

Crowd-funding:

Crowd-funding is a practice of raising funds for new projects from a large number of people with help of internet.

Summary Introduction

To discuss: The protection measures for investors with regards to crowd frauding.

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