Marketing (Looseleaf) - With Access
Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 3, Problem 3.13MA
Summary Introduction

Case summary:

The population in Country U is started declining gradually. This creates a threat to the marketers as population is aging. Marketers must aware of the demographic treats as it is more important in the marketing area. Marketers must be ready to deals with both the opportunities and threats.

Characters in the case:

  • Country U

To discuss: Specific demographic trend in the County U and the reason behind it and their implications for marketers.

Introduction:

The trend in growth of couple U population interacts with three determinants. They are:

  • Role of human reproduction and fertility behavior of the couples in Country U.
  • Trends related to risk of diseases with subsequent mortality rates.
  • Net effect in international immigration from and to couple of country U.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning