Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 3, Problem 3.13MA
Summary Introduction
Case summary:
The population in Country U is started declining gradually. This creates a threat to the marketers as population is aging. Marketers must aware of the demographic treats as it is more important in the marketing area. Marketers must be ready to deals with both the opportunities and threats.
Characters in the case:
- Country U
To discuss: Specific demographic trend in the County U and the reason behind it and their implications for marketers.
Introduction:
The trend in growth of couple U population interacts with three determinants. They are:
- Role of human reproduction and fertility behavior of the couples in Country U.
- Trends related to risk of diseases with subsequent mortality rates.
- Net effect in international immigration from and to couple of country U.
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Marketing (Looseleaf) - With Access
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