Marketing (Looseleaf) - With Access
Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 3, Problem 3.11MA
Summary Introduction

Case summary:

Many companies like E Company, and F Company paves a way for the youngsters to have legal accounts to sell and buy the goods. E Company allows the under 18 age customers to open the account. F Company restricts the under 18 age consumers in opening the account. But many use the accounts by way of using wrong age or using their parents.

E Company and F Company say that special protection given for the children’s account.

Marketing ethics:

Marketing ethics is the essential element for a successful marketing. Unethical marketing will lead to the damage of reputation and effectiveness.

Characters in the case:

F Company and E Company

To determine: Advantages and disadvantages towards targeted children.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning