Marketing (Looseleaf) - With Access
Marketing (Looseleaf) - With Access
12th Edition
ISBN: 9780133792591
Author: Armstrong
Publisher: PEARSON
Question
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Chapter 3, Problem 3.1DQ
Summary Introduction

To discuss: The elements of an organization’s micro environment and its effects on marketing.

Micro-environment:

It provides value to the customers directly. The internal elements of micro-environment are customers, company, suppliers, intermediaries, consumer markets, and publics.

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