Chapter 8, Problem 8.3UYK

Explanation of Solution

Social networking site:

If the website www.sephora.com is chosen by the user, three links are displayed on that site. The first link is about designer cosmetics, second are about color lipstick, and final link is about lipstick.

If the user clicks any one of the link, it is re-directed to other page which contains numerous links related to the same topic. The Amazon is a social networking website and it connects with these links. If the user click color lipstick links it re-direct to another webpage which is related to colors of lipstick.

Way of sharing their social capital with the user:

• Social capital is third type of investment in social relations with the expectation of returns in the marketplace.
• It is an economic idea that refers to the links between persons and entities that can be economically valuable.
• The social network website is open via user’s account in social media like Gmail, Facebook, and so on.
• If the user brought any product in the social network via Amazon or any other websites they always suggest the related items which the user brought or search...