Chapter 8.8, Problem 8.7ARQ

Explanation of Solution

Two source of SM risk:

The two source of social media risk is as follows:

• Managing the risk of Employee Communication
• Managing the risk of Inappropriate Content

Managing the risk of Employee Communication:

The organization should take it to develop and advertise a social media policy, which means this policy is used to helps to protect the organization name and also rights and responsibilities of employees must be defined.

Managing the risk of Inappropriate Content:

The organization must take care of inappropriate content before engaging in social media. User-generated content (UGC) which is nothing but create a fake content about the organization in social media site.

Social media policy:

Social media policy is nothing but how an organization and its employees should connect themselves via online. This policy document helps to protect the organization brand reputation and also defines the employee’s responsibilities and rights.

Summary of Intel’s guiding principles:

Intel Corporation has initiated employee-trusting social media policies, policies that is used to change as the company gains more experience with employee written SM. There are three key points of Intel policy:

• Disclose:
  • Employees must use real name and employer ie. Be transparent to everyone in the organization.
  • Be fake and truthful to the organization.
  • Don’t change your originality, be yourself in an organization
• Protect:
  • Don’t criticize the competition to others.
  • Avoid telling secrets to others.
  • Don’t overshare.
• Use common sense:
  • Employee must make their contribution worthwhile.
  • Don’t respond to every criticism or inflame.
  • Accept mistakes.

Social media mistake:

“The British actor Rowan Atkinson (Mr. Bean) was died at 62 after car crush - July, 2017” was tweet in FOX BREAKING NEWS.

• But in reality he was alive. When the user click the link it was directs to a video, which play 2 seconds and tell to the watchers to click on a Facebook link to continue viewing, according to the report...