Chapter 8, Problem 8.4UYK

Explanation of Solution

Common Social Media Strategic Goals:

In general, most organizations include common SM strategic goals to increase their level in society. Common SM strategic goals are as follows:

• Brand awareness
• Conversion rates
• Web site traffic
• User engagement

Intel’s SM guideline uses common SM strategic goals:

• Social media is an internal part of modern life. It keeps people in tough with family and friends.
• Intel is an American multinational corporation and company headquarter is in Santa Clara, California. It is a second largest and highest valued semiconductor chip makers.
• Intel employees use social media in positive ways. They use three SM guidelines to promote their product in SM more confidentially and attract the customers through their ads...