Chapter 8.8, Problem 1DYPB

Explanation of Solution

Personal brand:

Personal brand is a way of establishing a relationship in an authentic way with the market with the talents and abilities possess by an individual.

• The market could be the person who cares about the thing an individual care about, professional colleague, an employer and could be a competitor.
• The relationship could be established even with the people who have similar business or professional interests.

Describing a personal brand:

Personal brand defines who we are to the world. It is used to accurately reflect what we are to the real world...