NThompsonMKT205_Module_Four_Milestone

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Southern New Hampshire University *

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205

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Marketing

Date

Jan 9, 2024

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pdf

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4

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1 Module Four Milestone Worksheet: Promotion and Price Nicole Thompson Southern New Hampshire University MKT 205: Applied Marketing Strategies Cynthia Goussak September 25, 2023
2 PRODUCT semisweet chocolate baking chips PERSONA Kimberly, 35 PROMOTION FIRST MARKETING CHANNEL Description of first marketing channel: Social Media is a good marketing communication channel. It's free to promote and advertise on social media. The company can literally promote their business on platforms such as Facebook, Twitter, TikTok, Instagram and much more for free all by just setting up their business page. Social Media marketing is a great choice for promoting new products, customers are able to share with their friends and families post made by the company regarding their products. Why this channel is appropriate for this persona: Social Media is a good choice based off my persona. The generation that is being targeted for the product uses social media on a daily basis. Advertisement ads can be place in their timeline while they are scrolling, if they have actually followed or liked the page direct post for the company will come up from them. Seeing the brand promote online daily can make them more inclined to purchase the product. SECOND MARKETING CHANNEL Description of second marketing channel: Television is also a good marketing communication channel. Television has been a good form of marketing communication for years. Television will also reach people who may not be the targeted market as well as the targeted persona. With television you can buy time slots and determine how many times and when the advertisement will play. Why this channel is appropriate for this persona: For my persona television is another good form of marketing communication channel. Due to having kids, their occupation as well as their lifestyle they watch television at some point during the day even if it's just to watch the news. Also depending TV shows their spouse or kids are watching the commercials can play and make them more incline to purchase the product. PRICE
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